Case Study

LandMark Mercedes Group

Objective: Strengthen presence among digital-first audiences by showcasing the Mercedes Experience as aspirational yet relatable

Strategy: Collaborated with prominent macro creators including Mridul Sharma to deliver high-impact content through vlog-style themes like 'A Day Out with Mercedes'

80 Influencers

30,00,000+ Total Reach

10% Avg Engagement

Case Study

Asaya

Objective: Drive brand awareness, engagement, and product consideration while highlighting Asaya's hero and best-selling products

Strategy: Curated influencer activity around playful and relatable content, encouraging creators to test and showcase products through fun challenges and story-driven formats with micro-influencers from beauty, makeup, and lifestyle genres

2000 Influencers

15,00,000+ Total Reach

12% Avg Engagement

Case Study

Sadhev

Objective: Promote Aloe Vera & Saffron Gel and Anti-Ageing Cream to female audiences while positioning Sadhev as a trusted, effective, and natural skincare solution

Strategy: Collaborated with high-performing female creators whose audiences aligned with Sadhev's target demographic, creating authentic lifestyle-driven content highlighting benefits and efficacy

1000 Influencers

18,80,000+ Total Reach

8% Avg Engagement

Case Study

Swiss Beauty Select

Objective: Promote Here to Stay Liquid Lipstick and Light Em Up Palette to increase visibility and awareness across a wide female audience in India

Strategy: Collaborated with 150+ female creators across pan-India focusing on beauty, makeup, and lifestyle niches with creators showcasing products through swatches, tutorials, and day-to-night looks

150 Influencers

9,82,981+ Total Reach

8% Avg Engagement

Case Study

Pilgrim (MakeUp)

Objective: Promote lipstick range including Bullet Lipstick, Glitter Lipstick, and Mini Lipstick while positioning Pilgrim as a go-to choice for versatile and trendy lip products

Strategy: Identified and collaborated with UGC-driven creators on Instagram and YouTube, creating authentic content through tutorials, swatch videos, and creative storytelling showcasing different shades

800 Influencers

3,99,81,281+ Total Reach

10% Avg Engagement

Case Study

Insight Cosmetics

Objective: Drive awareness and visibility for Eye Shadow Palette along with Matte and Velvetted Lipsticks, spotlighting hero ingredients and product efficacy

Strategy: Executed on Instagram with beauty and lifestyle creators delivering authentic story-led content through swatches, tutorials, and creative looks highlighting unique ingredients

1000 Influencers

5,80,900+ Total Reach

10% Avg Engagement

Case Study

Mars Cosmetics

Objective: Boost awareness and visibility for Creamy Matte Lipstick, positioning Mars Cosmetics as a trusted brand delivering high-performance, affordable lipsticks

Strategy: Collaborated with beauty and lifestyle influencers through swatches, tutorials, and daily looks emphasizing creamy texture, smooth finish, and unique ingredients

500 Influencers

23,84,974+ Total Reach

10% Avg Engagement

Case Study

Re'equil

Objective: Strengthen awareness for Ultra Matte Dry Touch Sunscreen and build trust in untapped regional markets by engaging audiences in their own language

Strategy: Engaged 100 regional creators across diverse geographies with localized storytelling highlighting lightweight texture, matte finish, and protective qualities

100 Influencers

8,03,463+ Total Reach

8.5% Avg Engagement

Case Study

PAC Cosmetics

Objective: Amplify awareness for Spotlight Blushes and Liquid Lipsticks, positioning PAC as a brand celebrating authenticity in beauty beyond filters

Strategy: Engaged 150 creators across India showcasing products through Reels, tutorials, swatches, and honest reviews highlighting pigmentation, blendability, and shade diversity

150 Influencers

5,95,000+ Total Reach

10% Avg Engagement

Case Study

Renee Cosmetics

Objective: Strengthen presence in beauty space by highlighting products that empower women to express individuality, style, and confidence

Strategy: Executed influencer-led campaign combining tutorial-style content, creative swatches, and lifestyle-driven storytelling with diverse beauty and lifestyle creators

350 Influencers

21,00,000+ Total Reach

9% Avg Engagement

Case Study

Purplle

Objective: Expand footprint in South India by strengthening brand visibility and driving user engagement for the app across diverse regional audiences

Strategy: Handpicked influencers across Tamil, Telugu, Malayalam, Kannada, and Hindi markets creating native language content through tutorials and storytelling

25 Influencers

3,68,110+ Total Reach

8% Avg Engagement

Case Study

Felisha

Objective: Amplify awareness and engagement for beauty and personal care range, positioning Felisha as both accessible and aspirational

Strategy: Executed influencer-led campaign centered on lifestyle-driven storytelling and authentic product integration through beauty and lifestyle creators

475 Influencers

30,00,000+ Total Reach

5.5% Avg Engagement

Case Study

Plix

Objective: Amplify awareness and drive market penetration for Rosemary Hair Growth range while building credibility and consumer trust

Strategy: Executed social media-driven campaign with beauty, wellness, and lifestyle creators showcasing serum through tutorials, testimonials, and educational content

1500 Influencers

2,40,00,000+ Total Reach

8% Avg Engagement

Case Study

BeBodyWise

Objective: Strengthen consumer awareness and drive engagement for Hair Growth Gummies and Hair Growth Roll-On

Strategy: Designed social media campaign across YouTube and Instagram with beauty, lifestyle, and wellness creators showcasing products through tutorials and honest reviews

2000 Influencers

54,00,500+ Total Reach

12% Avg Engagement

Case Study

Ashba Botanics

Objective: Increase awareness and engagement for curly hair care products focusing on super lightweight, non-greasy formula

Strategy: Executed targeted Instagram campaign with curated curly hair influencers showcasing lightweight texture and curl-holding benefits through tutorials

500 Influencers

4,00,500+ Total Reach

10% Avg Engagement

Case Study

Moody

Objective: Increase awareness and engagement for range of sunscreens, body care products, and perfumes targeted at both male and female audiences

Strategy: Designed cross-platform campaign across YouTube and Instagram with lifestyle, beauty, and grooming influencers creating authentic, story-driven content

500 Influencers

17,00,950+ Total Reach

12% Avg Engagement

Case Study

Protouch

Objective: Launch multiple innovative products including Callus Remover, Moisturizing Lotion, LED Comb, and Airlift & facial remover

Strategy: Executed cross-platform campaign across YouTube and Instagram with creators from beauty, lifestyle, and grooming niches showcasing product benefits through tutorials

200 Influencers

3,75,900+ Total Reach

10% Avg Engagement

Case Study

Kapiva

Objective: Create campaign that seamlessly blended skincare and wellness, enhancing brand awareness and expanding reach

Strategy: Executed cross-platform campaign across YouTube and Instagram with beauty, lifestyle, and wellness influencers showcasing holistic wellness approach

4000 Influencers

87,00,000+ Total Reach

8% Avg Engagement

Case Study

HK Vitals

Objective: Boost awareness and engagement for Collagen products targeting both male and female audiences, along with Glutathione Fizzy Tablets

Strategy: Executed comprehensive campaign across YouTube and Instagram with creators from beauty, lifestyle, and wellness niches demonstrating products through tutorials and reviews

800 Influencers

3,99,81,281+ Total Reach

10% Avg Engagement

Case Study

The Pink Foundry

Objective: Promote newly launched Facewash, Spot Corrector, and Serum & Moisturizer to increase brand visibility and drive engagement

Strategy: Executed cross-platform campaign across YouTube and Instagram with beauty and lifestyle creators showcasing products through tutorials and demonstrations

1000 Influencers

35,00,000+ Total Reach

10% Avg Engagement

Case Study

Purna Gummies

Objective: Increase awareness and engagement for gummy supplements, highlighting efficacy and focusing on hero ingredients

Strategy: Executed Instagram-focused campaign with wellness, lifestyle, and health-focused creators highlighting products through tutorials and authentic reviews

100 Influencers

28,50,500+ Total Reach

12% Avg Engagement

Case Study

La Shield

Objective: Amplify awareness and engagement for Gel and Matte Sunscreen Gel, positioning La Shield as a trusted sun protection brand

Strategy: Executed targeted Instagram campaign with beauty, skincare, and lifestyle creators showcasing lightweight texture and protective benefits

1000 Influencers

88,00,900+ Total Reach

12% Avg Engagement

Case Study

Clinikally

Objective: Increase awareness for skincare products highlighting super lightweight, non-greasy formula and ceramide-rich formulation

Strategy: Executed Instagram campaign with beauty, skincare, and lifestyle creators producing authentic content emphasizing lightweight texture and hydration benefits

500 Influencers

87,00,950+ Total Reach

10% Avg Engagement

Case Study

Glenmark D'acne

Objective: Increase awareness and engagement for upcoming Facewash line, highlighting efficacy and focusing on hero ingredients

Strategy: Executed Instagram-focused campaign with skincare, beauty, and lifestyle creators showcasing upcoming facewash through tutorials and demonstrations

500 Influencers

87,00,950+ Total Reach

10% Avg Engagement

Case Study

Earth Rhythm

Objective: Increase awareness for Sweet Pea Butter Cream Soap, Tangerine Body Butter, and Ultra Defense Hybrid Sunscreen Fluid SPF 50

Strategy: Executed targeted Instagram campaign with beauty, lifestyle, and wellness influencers showcasing natural ingredients and product benefits

1500 Influencers

85,00,500+ Total Reach

10% Avg Engagement

Case Study

Cipla - Rivela

Objective: Drive awareness for launch of Rivela Derma Science featuring super lightweight, gentle cleanser with Vitamin C and ceramide-rich formula

Strategy: Executed Instagram-focused campaign with beauty, skincare, and lifestyle creators producing content emphasizing lightweight texture and skin-enhancing benefits

500 Influencers

55,00,000+ Total Reach

10% Avg Engagement

Case Study

Mcaffeine - Hyphen

Objective: Drive awareness and engagement for Lip Balm and Blue Toner, highlighting efficacy and hero ingredients

Strategy: Executed Instagram-focused campaign with beauty, skincare, and lifestyle creators showcasing products through tutorials and demonstrations

1200 Influencers

95,00,000+ Total Reach

12% Avg Engagement

Case Study

The MAN Company

Objective: Amplify awareness and engagement for flagship products: Perfume, Vitamin C Serum, and Sunscreen Gel

Strategy: Executed large-scale campaign across YouTube and Instagram with 180 creators spanning beauty, lifestyle, and men's grooming niches

180 Influencers

8,25,085+ Total Reach

5.45% Avg Engagement

Case Study

Hilary Rhoda

Objective: Amplify awareness for nourishing Lip Balm line with versatile pocket friendly packaging and ultra-smooth formula

Strategy: Executed large-scale campaign with 200 creators from beauty, lifestyle, and wellness niches producing engaging digital stories and tutorials

200 Influencers

5,87,046+ Total Reach

4.75% Avg Engagement

Case Study

Proven Honest Derma (PHD)

Objective: Increase awareness for skincare range featuring Niacinamide Serum, Vitamin C Serum, and Alpha Arbutin Serum

Strategy: Executed influencer-driven campaign with 20 curated creators from skincare and lifestyle niches producing educational content and honest reviews

17 Influencers

50,00,000+ Total Reach

10% Avg Engagement

Case Study

Garnier

Objective: Drive awareness and engagement for flagship Facewash, maximizing brand visibility across diverse audiences

Strategy: Executed massive creator-led campaign involving over 3,500 influencers from beauty, lifestyle, and skincare niches producing authentic content and UGC

3500 Influencers

25,00,000+ Total Reach

9% Avg Engagement

Case Study

Oziva

Objective: Amplify awareness and engagement for Protein & Herbs range designed specifically for women

Strategy: Implemented comprehensive influencer marketing with fitness, lifestyle, and wellness creators emphasizing authentic storytelling and lifestyle-driven messaging

200 Influencers

8,00,000+ Total Reach

7% Avg Engagement

Case Study

Pee Safe

Objective: Drive awareness for personal care products while reinforcing core value of innovation and showcasing 'hygiene revolution'

Strategy: Executed large-scale campaign with over 500 creators across Instagram and YouTube highlighting innovation and redefining personal care

500 Influencers

22,00,000+ Total Reach

10% Avg Engagement

Case Study

Ever Eve

Objective: Increase awareness for innovative Period Panties highlighting comfort, leak-proof protection, and sustainable design

Strategy: Executed influencer-led Instagram campaign with 100 creators producing engaging Stories showcasing practical benefits and sustainability

100 Influencers

Stories content+ Total Reach

Story engagement% Avg Engagement

Case Study

Bloom by BoldCare

Objective: Amplify awareness for effervescent tablets for women, showcasing benefits in supporting daily wellness, energy, and self-care

Strategy: Executed Instagram campaign with wellness, lifestyle, and fitness creators sharing authentic storytelling through tutorials and daily routines

500 Influencers

6,00,000+ Total Reach

12% Avg Engagement

Case Study

Bellavita

Objective: Launch new fragrance line emphasizing unique blend of luxury, freshness, and everyday wearability

Strategy: Executed influencer-driven campaign across Instagram and YouTube with beauty, lifestyle, and fashion creators integrating fragrances into daily routines

250 Influencers

12,50,000+ Total Reach

6.5% Avg Engagement

Case Study

HyugaLife

Objective: Amplify platform and drive awareness around upcoming festive sale, positioning as one-stop destination for health and wellness products

Strategy: Executed festival-focused campaign across Instagram and YouTube with lifestyle, wellness, and shopping-focused creators showcasing product range

150 Influencers

10,00,000+ Total Reach

9% Avg Engagement

Case Study

Signature Fragrances

Objective: Create wedding-season campaign highlighting premium range of perfumes as perfect companion for festive celebrations

Strategy: Executed influencer-driven campaign across Instagram and YouTube with lifestyle, fashion, and beauty creators showcasing fragrances in wedding contexts

50 Influencers

4,00,000+ Total Reach

8% Avg Engagement

Case Study

Mcaffeine-Fein Perfumes

Objective: Increase awareness and engagement for Fein perfume range, highlighting efficacy, signature scents, and hero ingredients

Strategy: Executed Instagram-focused campaign with beauty, lifestyle, and fashion creators producing visually engaging content and styling integrations

1200 Influencers

95,00,000+ Total Reach

12% Avg Engagement

Case Study

Vi-John

Objective: Amplify awareness for grooming and personal care range, highlighting brand's legacy and continued relevance

Strategy: Executed Instagram-focused campaign with lifestyle, beauty, and wellness creators showcasing products through relatable video content and tutorials

450 Influencers

29,00,000+ Total Reach

6% Avg Engagement

Case Study

Ayukalash

Objective: Amplify awareness for Ayurveda-inspired wellness range, positioning as trusted solution for modern consumers seeking traditional wellness

Strategy: Executed campaign across Instagram and YouTube with wellness, lifestyle, and beauty creators highlighting traditional benefits with modern practicality

300 Influencers

26,00,000+ Total Reach

6% Avg Engagement

Case Study

Enrich Salon

Objective: Enhance brand visibility and drive engagement by highlighting personalized salon experiences

Strategy: Combined in-store experiences with creator-led storytelling, inviting beauty and lifestyle influencers for personalized salon services

200 Influencers

3,75,900+ Total Reach

15% Avg Engagement

Case Study

GNC Fitness

Objective: Strengthen performance marketing for Protein and Women's Wellness products, generating authentic UGC content for improved ROAS

Strategy: Curated 20 fitness and lifestyle influencers creating content highlighting real user experiences through Reels, Stories, and testimonial-style videos

20 Influencers

7,00,000+ Total Reach

8% Avg Engagement

Case Study

HyfunFoods - Diwali Campaign

Objective: Launch limited-edition Diwali Ready-to-Eat Platter, driving festive-season awareness in Delhi and Mumbai markets

Strategy: Designed Instagram-focused campaign targeting food, lifestyle, and festive content creators showcasing platter through engaging reels and festive storytelling

300 Influencers

3,00,000+ Total Reach

10% Avg Engagement

Case Study

Coulson's Cafe

Objective: Amplify awareness and establish presence as must-visit café, showcasing unique ambiance and signature offerings

Strategy: Designed Instagram-focused campaign with 50 lifestyle and food creators visiting café in-person, capturing authentic experiences through reels and stories

50 Influencers

4,02,556+ Total Reach

3.45% Avg Engagement

Case Study

NewMe Asia

Objective: Drive awareness and boost footfall across flagship retail stores in Mumbai, Bengaluru, Hyderabad, and Chennai

Strategy: Crafted Instagram-led campaign with lifestyle and fashion creators visiting flagship outlets, producing high-engagement reels showcasing store ambiance and collections

500 Influencers

Store visits content+ Total Reach

Store visit engagement% Avg Engagement

Case Study

Kisah

Objective: Amplify elegant traditional menswear collection, positioning Kisah as go-to destination for sophisticated ethnic fashion

Strategy: Collaborated with 50 creators across fashion and lifestyle niches, curating content highlighting craftsmanship, fabric quality, and timeless appeal

50 Influencers

35,00,000+ Total Reach

12% Avg Engagement

Case Study

Kingdom of White

Objective: Boost awareness, footfall, and audience engagement for versatile fashion line

Strategy: Curated campaign with 15 lifestyle and fashion creators visiting stores, creating collaborative reels blending styling inspiration with in-store experience

15 Influencers

20,00,000+ Total Reach

10% Avg Engagement

Case Study

Vasavi

Objective: Amplify ethnic wear collections and strengthen positioning as modern Indian fashion brand

Strategy: Activated 100 regional creators bringing unique local perspectives, showcasing elegant ethnic wear through engaging digital storytelling

100 Influencers

8,25,085+ Total Reach

5.45% Avg Engagement

Case Study

Spykar

Objective: Strengthen brand positioning as ultimate denim destination for young, fashion-forward consumers

Strategy: Designed influencer-led campaign combining authentic storytelling with trend-driven fashion content from Style Lounges

500 Influencers

6,00,000+ Total Reach

12% Avg Engagement

Case Study

Libas

Objective: Strengthen brand visibility and highlight ethnic and contemporary apparel range

Strategy: Crafted influencer-driven campaign with authentic storytelling, creators styling LIBAS outfits in everyday and festive contexts

100 Influencers

5,00,000+ Total Reach

7.8% Avg Engagement

Case Study

Lazo Store

Objective: Enhance brand visibility and spotlight contemporary fashion collections with premium in-store experience

Strategy: Designed campaign with creators visiting stores, sharing engaging walkthroughs and styled looks highlighting modern aesthetics and quality

100 Influencers

7,00,000+ Total Reach

9% Avg Engagement

Case Study

Boat Electronics

Objective: Amplify brand awareness and consumer engagement aligning with brand's energetic and stylish persona

Strategy: Curated network of influencers whose personal style naturally vibed with boAt's identity, through engaging Instagram Reels and lifestyle integrations

70 Influencers

57,00,000+ Total Reach

12% Avg Engagement

Case Study

Sunburn

Objective: Amplify presence as India's biggest music festival and attract right audience through impactful influencer-led storytelling

Strategy: Curated diverse mix of influencers with strong music, lifestyle, and youth-oriented audiences showcasing personal festival experiences

60 Influencers

3,00,000+ Total Reach

10% Avg Engagement

Case Study

Hungama Music

Objective: Drive massive buzz and engagement around launch of new music track, creating virality on Instagram

Strategy: Handpicked top dance influencers creating choreographed reels, trending challenges, and engaging storytelling showcasing track in shareable formats

150 Influencers

15,00,000+ Total Reach

6.5% Avg Engagement

Case Study

Book My Show

Objective: Amplify excitement around live entertainment while strengthening positioning as go-to destination for unforgettable experiences

Strategy: Activated 500 creators sharing immersive, story-led content featuring artists like Prateek Kuhad, King, celebrating cultural and emotional value of music

500 Influencers

Stories content+ Total Reach

Story engagement% Avg Engagement

Case Study

OnePlus

Objective: Drive buzz and awareness for launch of Nord 4, positioning as ultimate choice for innovation, performance, and style

Strategy: Designed multi-layered campaign combining tech enthusiasts, lifestyle creators, and trend-driven voices through unboxings, demos, and reviews

50 Influencers

3,00,000+ Total Reach

7.5% Avg Engagement

Case Study

Smartsters

Objective: Amplify awareness of exclusive store visit, positioning as pioneer in innovative, design-led kids' furniture

Strategy: Crafted campaign with lifestyle and parenting influencers creating walkthroughs and experiential content highlighting child-friendly design and functionality

200 Influencers

20,00,000+ Total Reach

13% Avg Engagement

Case Study

Xpert Dishwash

Objective: Enhance brand visibility and position as must-have household essential highlighting convenience and hygiene benefits

Strategy: Partnered with food and lifestyle influencers integrating Xpert Dishwash into kitchen narratives, showcasing cooking experiences and effortless cleanup

350 Influencers

21,00,000+ Total Reach

9% Avg Engagement

Case Study

BigCash App

Objective: Scale visibility in competitive online gaming space and drive new customer onboarding

Strategy: Activated network of paid influencers across lifestyle, gaming, and entertainment niches showcasing platform's features and rewarding gameplay

10 Influencers

77,00,000+ Total Reach

12% Avg Engagement

Case Study

CoinDCX

Objective: Drive large-scale awareness and strengthen positioning as trusted platform in the crypto space

Strategy: Designed YouTube-first campaign with creators who resonated with tech-savvy, financially aware audience, using authentic storytelling and easy-to-digest content formats

60 Influencers

34,00,000+ Total Reach

9% Avg Engagement

Case Study

The Living Co.

Objective: Build awareness for India's first scalp-first haircare brand, establishing as trusted solution for healthy, luscious hair

Strategy: High-impact campaign led by Malaika Arora as brand ambassador, leveraging her credibility alongside curated female creators sharing authentic scalp-first haircare experiences

60 Influencers

34,00,000+ Total Reach

9% Avg Engagement

Case Study

Juicy Chemistry - Color Chemistry

Objective: Spotlight Color Chemistry makeup range focusing on versatile concealers and wide variety of lip shades

Strategy: Partnered with beauty and lifestyle creators demonstrating multifunctional concealer use and lip shade vibrancy, with top-performing content repurposed for performance campaigns

60 Influencers

34,00,000+ Total Reach

9% Avg Engagement

Case Study

Juicy Chemistry

Objective: Promote range of active agents including Vitamin C, Alpha Arbutin, and Lactic Acid for addressing pigmentation and dark spots

Strategy: Designed creator-led campaign prioritizing authentic education with female influencers showcasing before-and-after results and science-backed formulations

60 Influencers

34,00,000+ Total Reach

9% Avg Engagement

Case Study

HDFC Bank

Objective: Leverage LinkedIn as professional-first platform to amplify brand visibility and drive meaningful engagement

Strategy: Focused on curating high-quality, context-driven content for professionals and decision-makers, driving discussions around finance, innovation, and professional growth

60 Influencers

34,00,000+ Total Reach

8% Avg Engagement

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